How To Make Your Online Marketing Mobile-Friendly

Smartphone use in southeast asia is increasing, with Singapore leading the pack. To maximize the reach of your lead generation campaign and the amount of sales leads generated, your company should begin to consider optimizing your online presence for mobile viewing and use.

Here are a few tips to get started on turning your company’s website mobile:

•  Make everything simple. Avoid using complicated javascript or flash on your mobile site. Your busy sales leads expect your mobile site to load easily, so include only important company information and a clear call to action.
• Most mobile shoppers prefer to use touch screen phones, so don’t cram too much information into your mobile website so that your customers can easily click the button they want.
• If you plan to optimize your website for mobile shopping, be sure to include necessary product information such as size, color, shipping and payment options.
• Ensure mobile shoppers of the security of your mobile site. Mobile security is the number one concern of mobile shoppers when making purchases, and the main reason why potential sales leads refuse to give out contact information through mobile.
• Maintain your company’s branding image on all your websites, whether they are mobile or desktop versions.
• Lastly, to make sure that your mobile site continues to generate sales leads, point your mobile shoppers to your main website.

Aside from your website, all your online marketing campaigns should be optimized for mobile viewing. Emails and newsletters should be optimized similarly. Furthermore, consumers are not the only ones frequently using mobile internet browsing. Business executives who no longer have the time to sit in front of their computers turn to their iPhone or iPad to browse the internet and check emails. Therefore, mobile marketing can be used for both b2c and b2b lead generation and marketing.