Friday, October 11, 2013

Angry B2B Lead Generation Prospects In Singapore? Use These Five Phrases

Angry B2B Lead Generation Prospects In Singapore? Use These Five Phrases

 

One way or another, you will call someone that is not exactly receptive to your business offer. Indeed, they might be angry at your company (could be because of poor previous service or just plain wrong timing in calling them). 

That is the reality that you have to face in a B2B lead generation campaign in Singapore. How you take care of this little snag will affect your ability to generate and nurture B2B sales leads from the market. Actually, getting angry customers to calm down can be said to be the ‘acid test’ for your appointment setting team. If they can diffuse the situation, then good for you. If not, then they can take this as a learning opportunity.

It also helps if they know some phrases that can aid in smoothing ruffled feathers. Like the ones below:
  
  1.  “I’m sorry”

    This is the simplest, yet the most powerful, phrase that you can say to your business prospects.

    These two words can quickly calm down anger, assure them that you are taking responsibility, and that you are going to deal with it fast. In a
    telemarketing campaign, this phrase is a very useful promotions and negotiations tool.


  2. “We’ll solve this together”

    Sometimes, business prospects are mad because they have a problem they could not solve.

    As a marketer, you should take this as an opportunity to take control of the situation, not to mention organizing a process that would rapidly solve the issues that plague your prospect’s business interests.


  3. “For you, what is a fair and reasonable solution?”

    This allows them to open up, to tell you of the solutions you have in mind.

    The thing about marketing is that you need to be always ready to negotiate with your prospects. A business deal can only happen if both parties get to agree with the terms of the venture. That is how you properly handle this situation, and it happens to be one that your prospects would be happy about.

    Related: Angry Passenger Spends $1K to Blast British Airways on Twitter: Lessons Learned


  4. “Are you satisfied with our solution, and will you still do business with us in the future?

    This two-pronged inquiry will help you identify which prospects are happy with what you have delivered, as well as identify those who have issues with you.

    As for the latter parties, you may not be able to save their business, but at least you can identify what went wrong in your performance.


  5. “Thank you”

    Nothing can be sweeter than your prospects hearing these words from you.

    It could be due to the delivery of services, the comments they gave you, the time they took to complain about poor service, etc. There are a lot of reasons for you to say thanks. What matters is that you mean it, and that you will act on it (in case the issue is with a business problem).

    Related: Three Ways To Be Annoying To Sales Leads Prospects



As you can see, it is not that hard to handle angry B2B leads prospects in Singapore. You just have to know what to tell them, and your B2B lead generation campaign would be all right.

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