Three Ways To Be Annoying To Sales Leads Prospects

 

 

As an email services provider, you need to make sure that everything is running smoothly in your B2B lead generation campaign.

 

It may be possible that you have everything ready, like your business list of prospects to call, a telemarketing team to help advertise your business to interested companies, as well as a myriad of other details that could make your campaign a success.

 

So, why are you still not getting any customers? Indeed, why do you end up annoying them?

 

Well, the reasons may just be you, or, to be more exact, the methods you used to attract prospects. Believe it or not, some of the things you think are effective in attracting business prospects actually annoy them.

 

And what could these be?

  

1. Asking Scripted Questions

   All right, at this point, let us discuss the importance of asking questions. In the course of our appointment setting campaigns, we have to ask our prospect about their business: what their problems are, what solutions they have, and if they are interested in looking for better options.
   
   Naturally, we would need a questionnaire to guide our work. Now, the problem here is that we depend too much on script. Remember, you have a questionnaire to serve only as a guide. Instead, engage them on a conversation.
   
   Let them speak their minds out. Whatever you learn can help you determine the kind of email solutions you can provide.
   
   Related: Go Beyond The Usual In B2B Lead Generation
   
   

2. Act Like A ‘Know-It-All’

   To be honest, we all want to show off our capabilities to your business prospects. That is why we tend to talk a lot during our marketing campaigns.
   
   The only problem here is that this is precisely what drives our B2B leads prospects away. To tell you the truth, no one wants to be told about how to handle their business. Acting like a know-it-all will alienate sales prospects from you. When that happens, you are practically going back to square one.
   
   A better option would be for you to simply research about your prospects, but ask them about their business and the scope of problems they are facing. That would yield better results.
   
   

3. Using A ‘Sales Pitch’

   Now, you need to remember that no one really wants to hear a sales pitch, but that has not stopped a lot of newbie marketers from using one or two.
   
   They keep on talking about features and functions, bragging about their services and who they have served, discussing guarantees and the likes, etc. Honestly, no one is interested in hearing them. To tell you the truth, this is a sure-fire way to annoy your prospects.
   
   Here is a better solution: after talking to your prospects, take at least a day to thoroughly analyze what you have learned. And since you are an email service provider, why not craft a business proposal through email, letting them know about what you can do for them and how they can benefit from you.
   
   Related: Fix Your B2B Leads Sales Pitch Like Dinner

If you can avoid these annoying lead generation practices, you will really be able to get the job done and reach your sales targets.