Wednesday, December 11, 2013

The Seven Deadly Sins Of B2B Telemarketing In Singapore


In business, especially in B2B telemarketing, it is important to make sure that everything you do is the right thing. For the sake of credibility and everything to your sales leads in Singapore, you cannot afford to make mistakes, or follow bad practices, that can bring you down. You may have heard about Worldcom and Enron, two classic tales of sins that you would rather not remember. After all, your business will not fall to their mistakes, right? Think again. This is the time when you have to carefully think of your marketing efforts. When you are generating B2B leads, you have to make sure that you do not commit the seven common, if not serious, sins that lesser marketers fall into. Really, you need to know:
  
  1. Greed – maximizing profits is great, but too much of it is bad. You might be tempted to take in sales leads that may seem profitable now, only end up with a great headache later on. Neve let your greed for short-term gains affect your future profitability. Think carefully, consider things well. Only then will you be able to make the right decision.
  2. Gluttony – forcing yourself to collect all the B2B leads that you can collect may sound good, but it may create a backlog of orders that you would be unable to satisfy, resulting to missed deadlines and non-delivery that will surely anger or frustrate your business prospects and customers. Really, you should only take what you can, and leave the rest for a later time. If the prospect is yours, then it will remain yours.
  3. Lust – there is a lot of temptation if your business succeeds on its opening. You might be tempted to buy luxuries that may seem trifle at the start, but may actually be a huge drain on your fledgling business, which would not be a good sign. Be sensible, be responsible. Always think carefully before you make that purchase. Your B2B appointment setting team might need that money.
  4. Sloth – really, even if your business is a success now, you cannot sit back and relax yet. Actually, this is the time when you must be fully alert and prepared. You can never tell what your competition is thinking of, so you have to protect your business from any surprise. Be on your toes, in any case. You have to be ready for anything.
  5. Pride – ego is not bad, but if you let it all into your head, then you will be seen as a pain for your colleagues. You should temper your pride with some old-fashioned common sense and humility, for the sake of putting things at a balance.
  6. Wrath – you can show passion for your work, but if this passion is causing you to shout and antagonize others, then you might want to take a step back and get some fresh air. Stay cool in business, this is how you succeed.
  7. Envy – comparing your business to others can be useful for reference purposes, but if this is getting to your nerves, well, you are probably doing things wrong. If you let your jealousy to get the better of you, then you will not get anywhere at all.

Please, avoid these cardinal sins in B2B telemarketing, and your B2B lead generation efforts will be all right. 

2 comments:

  1. ZDHsales is providing services like appointment setting and lead generation. We have the best appointments setters. Zdh have great name in telemarketing companies.

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  2. Do you subscribe to any other websites about this? I'm struggling to find other reputable sources like yourself

    Amela
    Lead gen blog

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