Showing posts with label B2B leads. Show all posts
Showing posts with label B2B leads. Show all posts

Wednesday, December 11, 2013

The Seven Deadly Sins Of B2B Telemarketing In Singapore


In business, especially in B2B telemarketing, it is important to make sure that everything you do is the right thing. For the sake of credibility and everything to your sales leads in Singapore, you cannot afford to make mistakes, or follow bad practices, that can bring you down. You may have heard about Worldcom and Enron, two classic tales of sins that you would rather not remember. After all, your business will not fall to their mistakes, right? Think again. This is the time when you have to carefully think of your marketing efforts. When you are generating B2B leads, you have to make sure that you do not commit the seven common, if not serious, sins that lesser marketers fall into. Really, you need to know:
  
  1. Greed – maximizing profits is great, but too much of it is bad. You might be tempted to take in sales leads that may seem profitable now, only end up with a great headache later on. Neve let your greed for short-term gains affect your future profitability. Think carefully, consider things well. Only then will you be able to make the right decision.
  2. Gluttony – forcing yourself to collect all the B2B leads that you can collect may sound good, but it may create a backlog of orders that you would be unable to satisfy, resulting to missed deadlines and non-delivery that will surely anger or frustrate your business prospects and customers. Really, you should only take what you can, and leave the rest for a later time. If the prospect is yours, then it will remain yours.
  3. Lust – there is a lot of temptation if your business succeeds on its opening. You might be tempted to buy luxuries that may seem trifle at the start, but may actually be a huge drain on your fledgling business, which would not be a good sign. Be sensible, be responsible. Always think carefully before you make that purchase. Your B2B appointment setting team might need that money.
  4. Sloth – really, even if your business is a success now, you cannot sit back and relax yet. Actually, this is the time when you must be fully alert and prepared. You can never tell what your competition is thinking of, so you have to protect your business from any surprise. Be on your toes, in any case. You have to be ready for anything.
  5. Pride – ego is not bad, but if you let it all into your head, then you will be seen as a pain for your colleagues. You should temper your pride with some old-fashioned common sense and humility, for the sake of putting things at a balance.
  6. Wrath – you can show passion for your work, but if this passion is causing you to shout and antagonize others, then you might want to take a step back and get some fresh air. Stay cool in business, this is how you succeed.
  7. Envy – comparing your business to others can be useful for reference purposes, but if this is getting to your nerves, well, you are probably doing things wrong. If you let your jealousy to get the better of you, then you will not get anywhere at all.

Please, avoid these cardinal sins in B2B telemarketing, and your B2B lead generation efforts will be all right. 

Thursday, November 28, 2013

Hiring Tips For The Best B2B Appointment Setting Specialists


Hiring more people for your company is a necessity, especially if you are hiring in support of your B2B appointment setting campaign. This is an aspect in business where real people are needed to communicate with potential sales leads. Ideally, once you post the sign, a lot of people would be lining up to apply. Now, here is the problem: we are not in an ideal world. Most likely, after posting that job ad, the people coming in are not what you are looking for. At worst, you might not be noticed at all. To avoid that, you seriously need to plan your hiring process carefully.

To help you in your efforts, you should carefully take note of the following tips:
  
  1. Improve your sales pitch – you think a sales pitch is only used on B2B leads? Not really. This can be really handy in promoting your business to job applicants that you want to hire. If you succeed in creating a really good offer, then you increase your chances of bagging that telemarketing talent. It would be a win for your business.
  2. Be aware of time – the thing about hiring is that you cannot make the decision immediately. In one way or another, you have to ensure that you are making the right hiring choice. Experience has taught me that rushing things will not only result in poor results, this can also have a negative impact on your marketing campaign. Take your time. Choose your candidates carefully.
  3. Plan your interviews carefully – it makes sense that you invest time and effort in your interview process, since this will reveal which candidate will make an excellent B2B lead generation specialist. You need to know who will do the actual interview, perform the background check, as well as the management superior who will make the final say. Everything must work seamlessly if you want to get any headway in your interview process.
  4. Know what motivates your applicants – this can be a very revealing stage in the interview. You need to know why your job candidate applied to your company. Remember, you have to hire someone not just with the skills, but with the mental and social disposition that will fit your company culture. Sure, salary is a good reason, but what about the challenges, the learning opportunities, the chance for advancement, etc. Does this fit your idea of a right candidate?
  5. Check the reference – it is easy to write references on the resume. It is the verification the part that reveals what is wrong. Believe it or not, a lot of job applicants simply put someone’s name on their paper, without actually considering how that reference person will affect their chances of being hired. Besides, there are those rare cases where fraudulent credentials are presented, so you might as well take a closer look.

It is not that all bad or difficult hiring a new appointment setting employee. You just have to know what you should be doing right. 

Monday, November 19, 2012

How To Get B2B Leads If SEO Is Dead In Singapore?


 How To Get B2B Leads If SEO Is Dead In Singapore?
 This is just a conjecture, since such doomsday concept in lead generation is impossible to happen (or is it?). We are just going to cover this topic because of the interesting possibilities (as well as opportunities) that it presents to small and medium sized businesses in Singapore. Really, what should a businessman do if he wants to increase the sales leads that he can get? The answer lies in the tried and tested methods of generating B2B leads. Now, what are these ways?


  1. Telemarketing – yes, this rather old-fashioned form of direct marketing has never failed to provide businesses with a connection straight to the prospects. As long as it is done correctly, it can produce a lot of positive results. 
  2. E-mail – if prospects cannot find you in the web, then go ahead and announce your existence to them via email. This is not only very affordable, but you can reach the most number of people. 
  3. Trade fairs and seminars – this is calls for some networking skills in your part. Still, if you can pull it off, you can actually build lasting relationships with the people you meet there. 
  4. Business calls – sometimes, a more personal touch is needed. That is why it might be better pay a company prospect a visit. You might be surprised at the opportunities that you might discover there, which can help in your appointment setting work.
Even if search engine optimization (SEO) marketing is not there, you can clearly see that there are other strategies you can employ for your lead generation campaign in Singapore.

Monday, October 29, 2012

How Can Telemarketing Help Lead Generation In Singapore?

This is a question that a lot of entrepreneurs in Singapore are thinking about. After all, what can something so old-fashioned still be viable for marketing? Also, what can telemarketing do to help firms in generating sales leads? These are just some points to consider. How can telemarketers be of assistance in a lead generation campaign? There are so many marketing tools available, like social media and email marketing, and these are producing significant results. So why would you still give prospects a phone call?

First, telemarketing services can produce faster results. While other, much modern, communication tools like social media and email marketing can also bring positive results, the speed is quite negligible. With Singapore’s fast paced business environment, this is a big drawback..

Second, a lot of business executives prefer talking business on the phone. Sure, there are a lot of young people holding high positions in many businesses today, but when it comes to the initial contact, talking on the phone is much more preferable.

Third, there is also the cost factor to consider. Yes, email and social media is cheaper, but if we consider the total cost versus the B2B leads generated, you will know that telemarketers are a better choice. Besides, identifying profitable business prospects is much easier this way.

There are other reasons to consider whether telemarketing can help in your lead generation campaign. What is important here is that you know what your business is, what you offer, and the business prospects you want to get.

Tuesday, August 28, 2012

3 Important Things To Remember For Better Lead Generation In Singapore

3 Important Things To Remember For Better Lead Generation In Singapore
 Businesses who want to enter the Asian market often choose to start with the city-state of Singapore, and they are right by doing so. It is one of the most advanced and business-friendly nations in Asia for both local and foreign businesses. If you are planning on entering the Asian market and want to do a good lead generation campaign in Singapore, there are a few important things you have to remember to make it much more effective:
  1. Among its neighboring countries, Singapore’s citizens are the most technologically savvy. This means that reaching out to your Singapore B2B sales leads requires more than the just the traditional marketing methods. However, to better generate more qualified business sales leads for your business, it is better to combine both digital and traditional marketing strategies.
  2. Because most of the country is connected through the internet, you have to expect that your business leads will be well informed and knowledgeable about what they want. So, concentrate on what your offer can do for them, not what separates your offer from everyone else’s.
  3. Business transactions often take time, so train your telemarketing cold callers to build rapport instead of going for the hard sell. Building a relationship with your Singapore b2b sales leads is important. Hiring a telemarketing or b2b lead generation company who is experienced with the Singapore market can significantly improve your chances of getting qualified b2b sales leads.
Setting up business in Singapore is relatively easy, and you will be able to get a lot of qualified business sales leads if you do your research properly before launching your products and services.

Monday, March 12, 2012

Pointers To Remember When Getting Qualified Leads

There are some things that entrepreneurs will have to remember if they want to stay in business in Singapore longer. The most important part would deal with the lead generation service that you choose. Indeed, this is one of the most important business aids that your company can ever get, since this is the medium used to generate B2B leads. You may have used qualified leads before, so you will agree that this can certainly simplify the process of looking for new business deals. Now, there are good reasons why you can give this a try.

Below are just some:

It is efficient in getting leads. Competition is natural, of course. If you want to take the lead, then you will need to work with a lead generation company. They are the best when it comes to generating B2B Leads.

They are quick to adapt. The level of adaptation that a lead generation company can do for you tell of how skilled they are. Each one of you has different needs, so you will need a solution tailored to your needs. If you are able to find the right firm to produce qualified leads, then you are in good hands.

Lastly, it is affordable. Really, there is no reason to spend so much if you can work with a telemarketing company with an excellent track record in B2B lead generation. You can be sure to succeed when you finally work with the right one.

Simple enough pointers, and ones that can bring you greater success.

Monday, February 27, 2012

The Qualities Of A Good Lead Generation Services

If entrepreneurs want to stay in business in Singapore longer, then there are some things that they will have to remember. The basic point here would be the lead generation company that you hire to do the job. Come to think of it, this is the most important tool that can be used in your sales campaign. After all, this is where you got your B2B leads. As a marketing asset, you will need qualified leads in order to know who the people you need to contact are. But what are the qualities of a lead generation.

Efficiency – a lead generation company must be able to deliver what is demanded of them. In addition, they will need to be able to generate B2B leads at the fastest time possible.

Adaptability – being flexible is a hallmark of a good lead generation company . Each one of you has a unique need, and this is where flexibility plays a very important role. A firm that can adjust their operations based on what you need is a plus.

Reliability – you may be able to find a firm that can reliably deliver the needs that you require. This is important because your sales campaign will have to rely on the timely delivery of qualified leads.

Another thing, if you want to get the most number of leads, then you should work with one that uses telemarketing as its medium. After all, this is the one marketing tool that can get you the best results.

Wednesday, September 28, 2011

B2B Telemarketing is Good News for Singapore

Singaporean business has never been this good. This could probably be attributed to the efficiency in which companies are able to find prospects, as well as business opportunities amidst the language and cultural diversity that they country is known for. Thanks to the efforts of B2B telemarketers, quality B2B leads are made available for their clients’ use. Now, in order for other firms to follow suite, they would need the help of B2B telemarketing services that can provide excellent B2B lead generation and B2B appointment setting services for their clients. After all, what better way to grab new prospects and business partners than to use a telephone to get their attention, or even set up a meeting?

Pundits are saying that this marketing method is outdated already, but many Singaporean firms that have used it disagree. Thanks to B2B leads generation, many marketing managers are able to better identify their markets, produce better products or services, as well as position themselves much more effectively than their competition. Also, B2B appointment setting services serve as an important part in business planning since this provides a means for the firm to get in touch with their prospects personally. The reason why B2B telemarketers are thrown in the equation is because these two tasks are best done using the telephone.

For interested entrepreneurs and investors, both in and out of the country, B2B telemarketing provides them an easy access to business prospects, as well as a base in which to explore from when they want to discover new markets and sources of profits. It’s pretty much the key to success.